We use data mining and data exploration tools to find trends and patterns in data and extract decision making insights to enable quick decision making.
We are expert in handling all types of studies from simple studies involving simple tables, banners to complex studies involving cross-tables, grids, weighting, cross-country and cross-wave comparisons. We handle adhoc, tracker, or multi-country studies.
We do the verbatim coding helpful in better analysis of customer responses. We create highly customized code frames helpful in capturing segmented customer responses. We are expert in developing separate code frames for different questions or single code frame for mutiple identical questions.
We do verbatim coding for all type of open end responses including Pure Open end coding, Brand name coding, First mention/Other mention coding, Other specify coding.